Traditional search and social strategies are rapidly changing, with Gen Z behavior accelerating a need for brands to shift how they operate.

The social media landscape is continuing to mature away from the ideals of connection and personal discovery toward algorithmic optimization

Marketers and brands looking to find consistent footing after a challenging two post-pandemic years are going to have to wait.

Despite mounting competitive pressure, Snapchat has not only survived but thrived.

While other social media companies are focused on replicating TikTok’s success, the app has set it sights on eCommerce as a priority.