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Matt’s experience encompasses a broad range of practice areas within the strategy discipline including brand positioning, digital marketing, audience segmentation, social media and content strategy, analytics and marketing innovation.
Experience
Matt has spent time across the advertising agency landscape for nearly 15 years with stints at firms of all types including independent, holding company and private equity owned. Each has contributed a unique set of client experiences and marketing challenges to Matt's background.
Current Firm
Currently Matt works as a Director of Marketing Strategy at GALE, a business agency with expertise in business strategy, creative, media, CRM, addressable and integrated brand communications, performance marketing, and technology.
Learn more about Matt’s work.
Thought Leadership
Matt's insights and commentary on the digital space have been featured in a variety of publications over the past decade.
"The New Rules of Search Demand Holistic Thinking,"
LBBOnline, December 2024
"Marketing briefing: What will the top marketing trends in 2024 be?" Digiday, January 2024
"E-commerce everywhere: How to find a winning strategy for the new consumer experience," MarketingDive, September 2021
"‘A much more open canvas’: Why Roblox is the next brand marketing frontier," ModernRetail, June 2021
"Fortnite, Minecraft, and Roblox are creating virtual worlds – here’s how marketers can engage," WARC, March 2021
"The Fight for Consumer Attention," MediaPost, November 2020
"Generation Voice: How Growing Up with Tech will Change Assistant Design Paradigm," MediaPost, October 2019
"Where Twitter Stands with the Ad World on Its 10th Birthday,"
Digiday, March 2016
"Advertisers Don’t Like Facebook’s Reactions. They Love Them,"
WIRED, Feb. 2016
"Setting Up Content for Success,"
Social Media Today, May 2015
Read more of Matt's writing on his blog.
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