Traditional search and social strategies are rapidly changing, with Gen Z behavior accelerating a need for brands to shift how they operate.

The social media landscape is continuing to mature away from the ideals of connection and personal discovery toward algorithmic optimization

The accelerating ecommerce landscape is creating a need for brands to reevaluate their strategies and build compelling digital experiences.

Despite mounting competitive pressure, Snapchat has not only survived but thrived.

While other social media companies are focused on replicating TikTok’s success, the app has set it sights on eCommerce as a priority.